Artist First
We put the artist and their goals at the centre of everything we do.
Professional
We help artists build the foundations needed to communicate with the music industry.
Personal
Every artist is different — your journey shouldn't be a one-size-fits-all campaign.
Built for Growth
We aim to build a stronger foundation for long-term development, not just short-term attention.
Leadership
The team steering SoundNat Promotions day to day.
Nathan Jarrold
Founder & CEONathan founded SoundNat Promotions on a simple belief: independent artists deserve the same professional support major-label acts take for granted. He leads the company's direction and industry relationships, working closely with artists to shape long-term strategy rather than one-off promotion pushes.
Luka
Managing DirectorLuka oversees the day-to-day running of SoundNat Promotions — from artist onboarding to the systems and infrastructure that keep the company organised. He's focused on building the operational backbone that lets the team scale without losing the personal touch each artist gets.
Mason
Artist Relations ManagerMason is the main point of contact for artists working with SoundNat Promotions, making sure every artist feels supported and heard throughout their campaign. He bridges the gap between the team's strategy and each artist's individual goals.
Ian Madera
Promotions ManagerIan runs the day-to-day promotion campaigns for our artist roster — planning outreach, tracking what's actually moving the needle, and adjusting course when something isn't working rather than sticking to a fixed playbook.
Alexander
Content CreatorAlexander produces the short-form and long-form content behind our socials, campaigns, and artist promo material — turning the team's strategy into the posts, clips, and visuals people actually see.
General contacts
The full team structure
We're growing deliberately. Here's how the team is shaping up — including where we're currently hiring.